In our COMM 630 class we have been discussing blogging; how to blog, what to blog and who will write the blog. When businesses decide to use blogging as a media tool to promote their business they have to consider a couple of things:
1. How much time will it take to write the blog and respond to comments and;
2. Who in the company would be in charge of it.
Should businesses look to outside sources to help with blogging? Take a look at this website about flogging. The author states that is simply ghost writing (when someone writes a blog for someone else). She asks if this is ethical, practical or smart marketing.
http://www.thebloggersbulletin.org/2010/04/04/flogging-secret-blog-marketing-tip/
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