Learning about the new new media

Has a college education prepared you for the new new media? Social media tools like Facebook, MySpace, Twitter and blogging have transformed the way businesses, organizations and individuals communicate information to others. If you are not on board with these social media tools than you are lagging behind. But where do you go to learn how to use these social medial tools? Fortunately, for those of us in COMM 630 we are getting a hands on learning experience, but for others who are not lucky enough to take a college class, what are they suppose to do?

I found an interesting blog about a new educational program being launched by Nick O'Neill, founder of The Social Times called the New Media School. His program is designed to help individuals and companies learn more about social media tools.


http://techcrunch.com/2009/08/11/the-new-media-school-because-college-didnt-teach-you-a-thing-about-the-digital-economy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

YouTube is one of the most famous and widely known websites today. YouTube can be a great marketing tool for businesses or used just for pure entertainment. To make the video a success one needs to find out what videos are popular in their niche before creating the content. Videos should be brief, no longer than five minutes or people will lose interest, and above all use humor. The videos that capture the most attention are the ones that are the most humorous. Take a look at this funny video, "Charlie Bit Me". It was posted on YouTube two years ago and to date has had 178,081,554 views and is ranked in the top 50.

Flogging - Is this Smart Marketing?

In our COMM 630 class we have been discussing blogging; how to blog, what to blog and who will write the blog. When businesses decide to use blogging as a media tool to promote their business they have to consider a couple of things:

1. How much time will it take to write the blog and respond to comments and;
2. Who in the company would be in charge of it.

Should businesses look to outside sources to help with blogging? Take a look at this website about flogging. The author states that is simply ghost writing (when someone writes a blog for someone else). She asks if this is ethical, practical or smart marketing.

http://www.thebloggersbulletin.org/2010/04/04/flogging-secret-blog-marketing-tip/